When you watch the awesome moves in gymnastics, diving, skateboarding or the strength and endurance of so many other really demanding sports. Track and field, cycling, marathons To put volley ball on a level with these is an insult to all other participants.
If you think that is bad, it was followed by the introduction of Beach Volleyball more recently. They seem to spend much of the time with "timeouts" and group hugs.
But where it really gets scary, is the T.V. coverage given to both events. Sky has 2 sports channels. Yesterday one was covering beach volleyball and one volleyball. The latter for 2 hours. Even dear old BBC gives them coverage. Go figure.